👨🏾‍🎓 Lessons Learnt from our Founding Year as an Artisan Publisher

Our first year in business, establishing Margin to Margin Books as an independent press, has been nothing less than a baptism by fire. A period of steep learning curves, incredible highs, some losses, and the kind of mental and physical exhaustion that only comes from laying the foundations of something substantial.

As we battle into our second year, I’ve been reflecting on the hard lessons learned by M2M Books over the past twelve months. Here is the unvarnished truth about our one-year journey from novice publisher to literary infrastructure.

  • 🥃vs📚 Reality Bites: Undoubtedly, the primary lesson and biggest eye-opener has been discovering that selling expensive rum to hollow-legged punters (my last job) is infinitely easier than selling books. A tenner for a decent drink? – that’ll do nicely! £9.99 for a fascinating book? – a far trickier proposition.
  • 📖 The Physicality of the Craft: Our second hard lesson was a tangible issue: the covers of our first print run were beautiful, but too thin. My excuse, the cardstock samples arrived the morning after I’d pushed the print button. Without doubt, future editions and titles will all have heavier covers, so if you want to get your hands on these exclusive first editions, editions that will be worth fortunes in coming decades’ Antiques Roadshows, you’ll need to get a wriggle on.
  • 👨🏾‍💻 The Irony of the Professional Reader: A bittersweet reality has been the loss of literary leisure. When my eyes are constantly scanning manuscripts for rhythm, structure, and submission potential, the commitment required to get lost in a book for the sake of it begins to evaporate. Furthermore, my own creative output has narrowed to essays and blog posts. My writing is no longer reactive and freewheeling; it has become limited to the machinery of this artisan press.
  • 💰 Publishing – Difficult and Expensive: There is no easy mode when you are doing things independently. Publishing is not about sifting for books we want to publish, ideally, we would publish many more of the submissions we receive. Economic reality dictates that publishing revolves around deciding which few manuscripts we can afford to get behind and turn into physical books.
  • 🚦Visible Pathways: The first year confirmed our core mission: the importance of providing a visible pathway to publishing for marginalised voices. For many writers from marginalised communities, the literary world feels like an impenetrable fortress. By being an independent press that is active, vocal, and accessible, we show underrepresented writers that there is a seat at the publishing table for them.
  • 👴🏾 Hard Truths: I’ve also had to face a personal reality: I’m no spring chicken and don’t have quite the same energy I used to. But this isn’t a sprint; it’s a marathon that requires careful pacing and a clear-eyed view of one’s own limits – exactly the same process as writing a book.
  •  🏝️ No Project is an Island: Success in the publishing industry cannot happen in a vacuum. Success is won through partnerships (like our growing relationships with Aberystwyth UNESCO City of Literature, Books Council of Wales, Literature Wales, The Cambrian News, the National Library of Wales), through the support of our readers, through bookshops like Ystwyth Books and Waterstones, and through the amazing community of writers who trust us with their work. We are part of a powerful and fast evolving ecosystem, and we thrive when we support one another.

Looking Forward: We’ve absorbed these lessons; the thin covers, the importance of partnerships and providing pathways, the late nights; and are now fully focused on pouring all this hard-won wisdom into M2M Books’ future titles.

Support the project by grabbing an exclusive ‘thin-covered’ first edition of I Zig and I Zag and Love and Happiness. Buy from your favourite bookshop and online (Kindle editions available📱).

Or, if you have a manuscript in need of publication, check out our 2026 submission guidelines.

Until next time, keep reading, keep writing.

Gareth James – Chief Reader M2M Books

Your Key Role in Independent Publishing 🫵🏾

At Margin to Margin Books, we understand that an independent publisher is only as strong as the community that surrounds it. The small press industry doesn’t have the massive marketing budgets of large publishers – but we do have you. And you have a vital role to play.

Here are five ways you can help independent publishing:

1. Buy a book published by an independent publisher

The most direct way to support the mission is to vote with your wallet. Every book bought from a small press like Margin to Margin Books is a direct investment in future titles and the authors that will compose them. Your purchase helps facilitate the next independent project. But buying a book is only the beginning of your key role.

2. Read and review (Amazon, Goodreads, and beyond)

In the digital age, reviews are the lifeblood of independent titles. If you’ve read a good book from an independent publisher, please take five minutes to leave a review on Amazon, Goodreads, StoryGraph, or anywhere. Your reviews inform algorithms that these stories matter, helping independent publishers reach more readers who are tired of predictable mainstream offerings.

3. Post about the book online

You don’t need to be a pouting influencer to make a difference. A simple photo of your current read on Facebook, Instagram, TikTok, X, or Bluesky helps spread the word far beyond our own reach. Tag M2M Books; we love to see our titles out there in the wild.

4. Follow us and talk to us

Independent publishing is about connections. Follow us on social media, reply to our posts, join the conversation. We want to hear from the communities we are publishing for. When you engage with M2M Books, you’re helping maintain the important literary dialogue that keeps independent publishing vibrant and relevant.

5. Tell your friends and your book clubs

Word of mouth remains the most powerful tool in literature. If a story resonates with you, tell a friend; recommend it to your local book club. By sharing these titles, you are helping to build a stronger independent publishing sector.

Independent publishing is not a solo project; it is a collective effort. Help make 2026 the year the independent voice becomes impossible to ignore.

Gareth James – Chief Reader, M2M Books